A caring culture is based upon respect for human beings and their dignity.

To care means to achieve a condition of trust, and a feeling of compassion, agreement, and comfort, so as to support and promote health and well-being for the person receiving care.

One of the concerns with evidence-based medicine is that it is dominated by a medical technical approach with an emphasis on professional detachment and procedure, without concern for the impact on the individual consumer.  Caring is forgotten.

While best available evidence is important to inform interventions and treatments it must be applied in the context of the individual’s circumstances.  One size does not fit all.

Without genuine consumer involvement and engagement, it is possible to advise what is best for the professional, rather than for the healthcare user. It is called grooming.

Caring is especially important in situations where a pregnant woman is in need of assistance and help.

Hence, we prefer the term evidenced informed care as this allows for the consumer perspective to be considered.  Care need to be informed by the consumers values and preferences.